It is our choices that show what we truly are, far more than our abilities. Our lives are continuously shaped by what we do. How we do it. And why we do it. We are all the sum of the decisions we’ve made. And the decisions we’ll make in future.
It is our choices that show what we truly are, far more than our abilities. Our lives are continuously shaped by what we do. How we do it. And why we do it. We are all the sum of the decisions we’ve made. And the decisions we’ll make in future.
How is a decision made? First we take a moment to pause. We feel a wisp of change; it floats, settling over us like a sheet.
From millions of emotions, from doubts and desires, from defeats and successes, from closeness and loneliness, there finally arises the clarity of decision – our decision.
We connect the present with the past. We once again feel all of the moments that have inspired and shaped us. Moments we experienced. Moments we missed.
It is the power of all that has happened that gives us the courage we need to make groundbreaking decisions. To move in the direction we choose and follow our desires.
JUNIPER is the essence of that pure moment: when indecision and uncertainty give way to genuine certainty.
I am JUNIPER.
The Director's Cut merges two commercial clips of Retterspitz Eau de Parfum JUNIPER. Director Björn Swoboda and Creative Director Lorenzo Musiu say: "It's about two people in the process of reaching each other. The idea was to show how decisions are created and finally taken, with all their consequences. Our film captures the power of imagination—with extraordinary colors, unexpected music and unseen effects."
